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Want quick saveable, shareable bullet points on today's podcast? Check out the Memo: īrandon Leibowitz is a digital marketing guru, entrepreneur and founder of SEO Optimizers. *How marketing in the digital age differs from the "tried and true" old school marketing methods *Why your business may not need to post on social media every day *The power of having a niche market and why 100 dedicated users are better than a million followers This week, Tom and Karin offer you insight on:
You’ll learn why it was selected to be part of the curated list of Book Insights, and what’s new with the book or the author currently. Hear what they love it about, what they don’t, how they rate it, and how it can advance your work and life.
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Today in the Book Lounge, Tom & Karin discuss the book This Is Marketing with special guest Brandon Leibowitz.Įach week Book Insights creator and author of The 50 Classics Series Tom Butler-Bowdon and Memo’d Program Manager Karin Richey invite you to join their fun and casual conversation about the book of the week. To purchase the complete edition of this book click here:
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“JIM'S SEVEN QUESTIONS: LEARNING FROM YOUNG LEADERS.” Jim Collins - Articles - Good to Great, Full Title: Good to Great: Why Some Companies Make the Leap. HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE:Ĭollins, Jim. Want quick save-able, share-able bullet points on this book? Check out the Memo:
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You can also get a free weekly email about the Book Insight of the week. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. Theme 2: Brutal Honesty & High Ambition - 8:20 *Once the company was crystal clear on its reason for being, it could be super-ambitious and vault past any competitors. *The great companies all had leaders that were surprisingly humble, not charismatic, and put in place a culture of total honesty. And although the remarkable results of great companies sometimes make it look like their success happened quickly, the ‘leap’ only happened after years of effort, what Jim Collins calls ‘pushing against the flywheel’. *This is actually the mark of a mediocre company. Contrary to popular opinion, these firms did not get in an expensive new CEO to turn things around. *These leaps into greatness did not occur through revolution. In fact, they seemed just like any other company until a certain ‘transition point’ saw them leave the pack behind. Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity-principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.*Most great companies enjoyed years of obscurity before their great results compelled the world to look at them. With penetrating insights and practical anecdotes, Stephen R.
#7 HABITS OF HIGHLY EFFECTIVE PEOPLE AUDIO BOOK PROFESSIONAL#
This beloved classic presents a principle-centered approach for solving both personal and professional problems. Habit 5: Seek First to Understand, Then to Be Understood With Sean Covey's added takeaways on how the habits can be used in our modern age, the wisdom of the 7 Habits will be refreshed for a new generation of leaders. The 7 Habits have become famous and are integrated into everyday thinking by millions and millions of people. Now, this 30th anniversary edition of the timeless classic commemorates the wisdom of the 7 Habits with modern additions from Sean Covey. It has transformed the lives of presidents and CEOs, educators and parents-millions of people of all ages and occupations. One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades.
*The #1 Most Influential Business Book of the Twentieth Century* * New York Times bestseller-over 40 million copies sold*